QuickTalks: Oren Harari: Break From The Pack: What You Can Learn From Madonna and Willie Nelson

Madonna looks into the distance for new trends, and brands them as her own — changing before being forced to change by the marketplace. Toyota foresaw trends that predicted a market for hybrid cars even though Ford and GM were already working on them. Willie Nelson and Wayland Jennings saw people moving in a certain direction and went to the head of the line. Look for trends in the distance. Try to identify underserved and emerging markets. 6 minutes. LAUNCH

No comments: