Most managers based their decisions not on evidence but on what others are doing, or what they've done in the past, or what they're good at. Evidence-based decision-making requires a commitment to facts, telling the whole truth, experimenting, and treating your organization as an unfinished prototype. What gets companies in trouble is what they think they know that isn't true. 5 minutes. LAUNCHQuickTalks: Jeffrey Pfeffer: Evidence-Based Management: The Keys to Great Decision Making
Most managers based their decisions not on evidence but on what others are doing, or what they've done in the past, or what they're good at. Evidence-based decision-making requires a commitment to facts, telling the whole truth, experimenting, and treating your organization as an unfinished prototype. What gets companies in trouble is what they think they know that isn't true. 5 minutes. LAUNCH
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